She wanted those products out of her collection, but couldn’t bear to throw them away and create that waste. And she remembers looking at her Anastasia Beverly Hills Modern Renaissance palette-the first real palette she’d ever bought, “and just being like, I want to try to use that up.”įor her first project pan (as a panner calls the products they’re dedicated to finishing), she picked a ten-year-old Ulta eyeshadow palette, two concealers with formulas she disliked, a cream blush she didn’t reach for, and a mascara with the worst formula she’d ever tried. She had been watching videos about minimalist lifestyles, about different kinds of consumption. She started to sell some of her makeup, wanting a more practical collection. She graduated college in 2018, and for the first few months of post-grad life, she had no income. “That's not great if you're getting so excited about something that you have to buy it within an hour, and then you just, like, let it sit in the package,” Tara says. That was when she first realized she might have a problem. She shopped so much that sometimes, packages would arrive and sit on her desk for days before she would get to them. At the height of her collection, she estimated that she had $3,000 to $5,000 worth of makeup. She’d even factored her makeup spending into her student loan applications. New makeup arrived in the mail every single day. When Tara* was in college, makeup was her biggest hobby.
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